There is always more to learn.
I first heard about the practical implications of A/B testing from entrepreneur Andrew Warner, who candidly described how he maximized the rate of emails opened. He would draft two versions of an email, sending each version to 10% of his master email list. Whichever email had the higher open rate was clearly the better version, [...]
The shelf life for electronics grows shorter as technology hurdles us towards faster, bigger, brighter gadgets. As someone who stays current with technology, I quickly realized I was accumulating old electronics and needed to sell them in order to fuel my consumption. Naturally I turned to eBay and Craigslist, two giants of Internet transactions. But [...]
Applications are needy. Just five years ago they left you alone (with the exception of the MS Office paperclip helping you out) but today, every single application on your smartphone and laptop wants to send you an alert. Put simply, each app believes its worthy of a chunk of your precious time. The result is [...]
